EvolutionFM Transcript: The Subconscious Reprogramming Method Used By Top Performers (Brandon Epstein)

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Brandon Epstein is a mental performance coach, subconscious reprogrammer, and the secret weapon behind some of the world’s top athletes, entrepreneurs, and entertainers. From playing college football to building a meditation app after no one would hire him, Brandon’s journey is proof that purpose often begins with rejection.

In this electric episode, he shares how he helps high performers rewire their subconscious code to unlock deeper peace, power, and presence. Whether it's working with NFL stars, UFC fighters, or business moguls, Brandon's clients come to him stuck—and leave transformed. His methods, rooted in somatic healing and radical belief-shifting, don’t just enhance performance—they change lives. He even opens up about manifesting his viral Joe Rogan appearance and building a Colombian retreat center with no funds in sight—until the universe stepped in. But it’s what happened just before that moment that reveals his true magic.

Transcripts may contain a few typos. With many episodes lasting 1+ hour, it can be difficult to catch minor errors. Enjoy!

Scott Britton (00:01.064)

Brandon, what's up brother?

Brandon Epstein (00:04.002)

What's up, big dog? Stuck to be here with you, man. We've come a long way in our journey. It is,

Scott Britton (00:07.506)

this. Man, this is this is like a reunion. I was actually trying to think the first time that we hung out in person. Was that in Austin when I was at your apartment? Or did we? Cool. Cool. Yeah.

Brandon Epstein (00:17.486)

Yeah, Southwest Southwest 2013 2014. I that was it.

Scott Britton (00:25.276)

Yeah, man. And at that and at that point, you are just really kind of getting started and teaching this stuff, I think.

Brandon Epstein (00:32.14)

Yeah, you know, I had graduated college a couple years beforehand. Nobody wanted to hire me to do the work I'm doing now one to one. You know, I had some people pay me 30 bucks a session here and there, but I was running my meditation app company because I couldn't get enough money coming in one to one. So I was like, all right, let me use technology to bring it to the people. And so I was running that meditation app company where I was like.

just coming up with meditation I knew that would help people. And then I was just putting them on these apps and that was the vehicle at the time when we were hanging out. And that's how I was doing my thing.

Scott Britton (01:04.91)

So for the listeners that don't know the now famous Brandon Epstein after being on Joe Rogan, what is it that you do? How would you describe that?

Brandon Epstein (01:15.158)

Yeah, I help high performers rewire their minds for more peace, power, and presence.

anyone who's in this space, I know a lot of people are listening to your show, they understand that all their power lies in the present moment, always, right? Can't do anything in the past, can't do anything in the future. So my job fundamentally is to rewire the belief systems and I call it the code of the subconscious mind. So people can just be present, connect to their higher power, God, source, whatever you want to refer to, and use that inspiration to show up and perform their best, have the aha moments, connect to their creativity and

SHOP is their best version of themselves.

Scott Britton (01:55.974)

And can you share a little bit more about the types of people you work with? So people have that context as well.

Brandon Epstein (02:00.718)

Sure, I'm working with, yeah, man, you know, really, I work with people who I'm personally interested with. Like, I have the luxury now of just working with.

clients that I just am curious about their work because it's my hobby. So I play football in college. So I work with a lot of NFL players. I also box for a long time. So work with boxers, UFC fighters. I worked in as a business owner before this as well, built a big social media following. So I work with some influencers, business owners, DJs, and just people who I'm excited about going on the journey because they're coming to me.

Because they're stuck they have some issue they they have a lot of potential but like there's this invisible blockage that's holding them back from having more peaceful experience having more just flow in their life more synergy in their relationships or better physical health and Yeah, and then I get the the pleasure of helping them move beyond those blockages. So really it's people who are in business professional sports entertainment and that sums it up and I get

like a random person here and there, but it's really the people I want to serve, the people that I'm personally interested in because a big kind of evolution in my consciousness journey was moving from needing to the savior, right? And being like, I need to work this person out of like obligation of like, they're suffering, so I should help them. But what I realized was my inspiration is not going to be there if I'm just working with everyone.

And so I'm not that guy who goes and tries to save the world. Instead, I connect to my genuine inspiration, my heart, and I support the people that are coming into my world that I'm inspired to help because I'm excited about what they're working on, what's going on in their life. I'm curious about it. I want to learn more about it. You know, I started working with

Brandon Epstein (03:57.47)

This guy's gonna be competing in the Winter Olympics and snowboarding. It's like, I'm not good at snowboarding, but I'm fascinated. I'm like, how does this guy, you know, do 720 twists in the air? Like, what does it require mentally, emotionally, spiritually, physically to do those types of things? And so it's people like that that I'm just really curious about and want to support.

Scott Britton (04:21.842)

That's amazing. You know what's curious for me is like you would make the assumption, you know, you're talking about people that are at the top of their game, whether that's a pro athlete or business person or entertainer, presumably these people's beliefs would be dialed. Like they would have incredible beliefs that have fueled their success. But it seems like that's not always the case. Like what have you observed about these people's consciousness before they come into this work?

Brandon Epstein (04:50.733)

Yeah, I think I know you're familiar with the book and I think a lot of your audience might be as well. Power versus force and by David Hawkins, you know that book, right?

Scott Britton (05:00.445)

yeah, of course. It's a classic. It's essential.

Brandon Epstein (05:01.389)

Yeah, yeah, of course. Yeah, yeah. So a lot of people come to me and they've got their success by just forcing it just pure will, you know, maybe a lot of natural talent, maybe some good connections. And so they're able to force themselves to a place where they produce a lot. They've made money or they've gotten to the top of their field. But that doesn't change the fact that their subconscious may still hold a lot of beliefs that are making them suffer unnecessarily, right? Just because you're successful doesn't mean you're fulfilled, right? Tony Robbins, the ultimate

And so I found that a lot of these really successful people come to me because, maybe they have some success, but there's something deeper within them that's not at ease. They're not finding that piece that they've been seeking and they've now achieved a lot of material stuff they want. And now they're like, well, come on, this is supposed to be it. Like I'm supposed to be here now. I should have arrived. And they don't feel like they're quite there yet. And so that's, you know, very common theme.

that I see. And of course, you most people come to me because there's some issue pressing in their life, right? It might be a baseball player that is having a bad season. And so he wouldn't have gone to this consciousness work unless he was having a bad season. But as he comes to me, I'm basically flipping his perception of the world of, OK, I need to go find things outside of myself to create what I want to feel inside. And I flip that for them. And I say, OK, no, we're going to actually create the feelings that you want inside of yourself. And that's going to help you be more

successful in the physical world and even if you don't get all the physical external material results you want you feel good so you're winning the game of life.

Scott Britton (06:41.64)

Who doesn't want that, right? That sounds pretty good.

Brandon Epstein (06:44.843)

That's it,

Scott Britton (06:46.328)

I think one of the biggest challenges and I've been on my own journey of uncovering limiting beliefs and working with them for years now. And one of the biggest challenges is that they're so ingrained into our perception, we don't even know they're at play. And so whatever some of your de facto pathways to start to get to some of these concepts that are stifling our potential.

Brandon Epstein (07:12.907)

Yeah, I think...

in our society, especially in the Western world, we try to solve problems from the head mostly, right? How do I out think my problems? And usually that just keeps you in this cycle of rumination. How do I like get out of this? But you're in this cycle, right? Because a lot of research in psychology tells us we're having 95 % of the same thoughts every day. We're just living the day on repeat over and over and over again, right? Just like the Truman show. And so the only way you break out of that is you actually have to get out of your head and go,

into the somatic body, the feeling experience. And so when someone comes to me and they say, hey, it's an athlete, I keep feeling when I get put in these situations, I pause them right there and I say, okay, close your eyes. I want you to actually feel what's coming up in these moments. Go down into it, down into it. And they hold them in the tension of feeling the emotion. And a lot of people are blocked, they can't even get there. So we have to clear out the belief that...

Feeling your feelings makes you weak or vulnerable or that you're going to be taken advantage of by doing so. So we have to get past that blockage was a big one, especially for high achieving men. Once we were able to get back that past that, we're able to go down into the feeling body and connect to the emotion that's present. A lot of times it's anxiety, fear of loss, fear of not being enough. And once we feel that in the body there, I asked him to connect to the emotion. And then I just asked him, Hey, what do you believe in be true right now that would make you feel this way? And I hold them in the tent.

of the emotion, I say don't go don't go back up to your head to try to find the answer. Hold them in the somatic feeling body and oftentimes you'll feel that right anxiety fear usually lives in the solar plexus area in the upper stomach. I'm like just stay there stay there stay there and it's like spiritual weightlifting. I keep them down there long enough to where boom it's almost like a purge it comes up and now well I believe blah blah blah blah blah I believe this and once that's been exposed through the body we can take them through the process of releasing it which is essentially we accept it because

Brandon Epstein (09:10.543)

All the Zen proverbs are true. What you can't accept won't change. What you resist, persists. And usually it's like, if you have a vulnerability or an insecurity, you're trying to think your way out of it or avoid it. And I make that my clients go into it and feel it and accept it. I'm like, yeah, it's true. No, you're not good enough to be a majorly baseball player. You're not. Just accept it. No, you're not. Yeah, you are going to lose your job. Yeah, you're not going to have a career where you achieve everything you want. And through the acceptance, you're able to actually process whatever blockages in there.

body and has some techniques that allow them to surrender that into the past and then it creates this open space.

where energy can't be created nor destroyed. So the same energy that was holding them back was creating these blockages. Now is the fuel source for reprogramming themselves. The new belief, which is the opposite, which is, I believe I'm more than good enough to play baseball. I believe that I have all the talent and skill and experience to be successful at this level throughout a long career. And so that's essentially the process we feel in the body. We accept it, we surrender it into the past, and then we transmute that belief to the opposite. And then there's some techniques that I use to help them.

Feeling it feel into it and somatically program it back into the body and when they do that It should feel like presence. It shouldn't be like anything crazy. It should just feel like oh, I have a clear mind I have no mind. I'm just here. I'm ready. Just go do what I need to do

Scott Britton (10:35.13)

your methodology sounds very similar to a lot of the inner work that I've done and I can verify it's incredibly powerful. think one of the things that comes up is that when you're facing something you're terrified of, right? With some of one of these beliefs or potentialities, the notion of accepting that feels really scary. I don't know if you've ever dealt with that where it's like you have to accept like,

something potentially true about yourself.

How do you encourage people to move through that?

Brandon Epstein (11:16.373)

just expose him and I just speak to him a little bit rationally about him. Like, listen, this has been stuck in you. We can go back and we can look at the timeline of your life and we can look at all the times in your life where you've been stuck in this cycle over and over and over again. Do you want to keep living this cycle or are ready for things to change?

and they're always ready for things to change. And so they're willing to do the work. And that's the thing, like that's why I said I also like working with high performers because I've also had earlier in my career and people who aren't willing to go there. And so they stay stuck.

But now the clients that I'm attracting are the ones who are willing to go there, right? They've already taken on so much in their life that they're willing to go into the fire and before as well, fire to come out the other side. And so it's appealing to the rational mind at first, and then it's creating enough trust with them to make them feel comfortable enough to go into it and to die. That's what happens, right? They're going through an ego death of sorts because this is built into their ego identity and that has to die for them to be

reborn into something new. So it's trust, it's appealing to the rational mind, and it's holding the space and just guiding them step by step through it. you know, my sense I've been very blessed with taught me a lot of like toilet zen, he calls it, where, like, you just say kind of silly things to help them kind of break their state a little bit, a little bit NLP stuff to kind of get past like,

the fear that's coming up, you know, like if I have a client that is, and this isn't my saying, this is from my sensei, but if they're constantly trying to force it and force it and force it and make things happen and force it, I go, bro, you don't have to squeeze your dick to take a piss to you. And they go, no. I'm like, all right, well, let it go. Just allow it to flow. Right. So I have a lot of those little sayings, those little metaphors that allow them to kind of like break state, relax into the work that's being done and being like, okay.

Brandon Epstein (13:12.767)

Okay, fine. can go into this. I'm going to allow myself to go down into it and release. And so that's usually what it looks like,

Scott Britton (13:23.454)

What, I think one thing that I've learned that is also like, acceptance does not mean that you're destined for that thing, right? It's like, like this to me is like a big, I guess confusion point for a lot of people where it's like, oh, except that I think I'm a failure. That doesn't mean that you're now gonna be a failure. It's just like you're accepting that in this moment, there was that inner material that lived there.

Brandon Epstein (13:52.279)

Yeah.

And even, know, Eminem has a song, you I am I am whatever you say I am. If I wasn't, then why would you say I am? Right. And there's like so much power in those lyrics because a lot of people I deal with as well. They're dealing with the fear of judgment from others. OK, are people thinking this about me or am I thinking this about myself? OK, fine. I am whatever you say I am. And through the acceptance of it, that's why Eminem in that movie was able to go on stage and he was able to just let it rip and finally let himself free and get

beyond all the blockages and just get into his flow state when he was freestyling was because he just accepted fully fine. You know, buddy did shoot himself in the leg. Yeah, the other guy did have sex with my girlfriend. Like, yes, it's all true, except, except, yeah, I do live in trailer park, except it. So it's like through the acceptance, we actually set ourselves free and we create space for transformation.

Scott Britton (14:47.142)

What about on the kind of insertion of like a new belief that you mentioned or like rewiring parts like, cool, we've faced that it's like, two questions I have. What are the essential things for that to be as powerful as possible? And then how do you think about like where that new information comes from? And I'll give you an example, like, like something comes up, it's like someone let's say they have a poverty mindset and they're like, okay, cool.

Brandon Epstein (15:10.348)

Yeah.

Scott Britton (15:16.882)

Well, now I'm going to insert the new belief that I'm like, rich as shit. Right. And I'm like, all right, well, is that productive? You know, like, so curious how you think about those things.

Brandon Epstein (15:21.037)

Mm-hmm.

Brandon Epstein (15:29.965)

Yeah, what was the first part of it again before we actually come up with a new video?

Scott Britton (15:33.68)

In terms of like this, the kind of like replacement process, the new belief, what are the like most important factors for that to be as powerful as it can be?

Brandon Epstein (15:37.963)

Yeah. Yes. Okay.

Brandon Epstein (15:44.683)

Yeah, a lot of practitioners have different modalities they use. You know, I think like Tony Robbins has his own, right? If you go and like experience his work, there's ways that he does it. There's a lot of practitioners that have their own modalities.

First of all, the first most important thing is you have to be in the emotional frequency that you want to bring your client into. Right? Let's say if you're working one to one on this and Scott, I know this isn't something that a lot of people want to hear and it's not like a sexy thing, but I needed a coach, a guide to actually take his torch and light mine so I could learn how to do this for myself. I think it really is one of those things where like it requires

guide who can anchor themselves in a frequency and bring you up into it. So that's a really important part of it. And that's a struggle, right? People are like, well, you know, what if I can't afford it?

There's people at different levels. That's a beautiful thing, right? Like you could have found me when I was charging $30 and like maybe it took you to another level, right? And then you get to, you create some success in your life and then you were able to get someone who's a little higher level and up and upwards. But I think that's the first thing. The person who's doing the work with you needs to be anchored in the emotional frequency that you're trying to create for yourself. So if you are trying to move past beliefs around poverty or scarcity, they need to a certain degree have already gotten there themselves.

This is my belief, right? I'm not saying it's right or wrong or it's necessarily like a universal truth. This is my belief forwards through my experience. And so I think your practitioner needs to be anchored.

Brandon Epstein (17:23.373)

That's why I think it's important for us as people who are working in this consciousness space, like we, just like you talk about in your book, that you're able to do the conscious work, but then you're able to actually transmute it into material success as well. So you're operating from abundance because if you have someone to come to you and they're stuck here with abundance and you're still stuck in scarcity, it's hard to guide them someplace you've never been. And so for me, it's being, getting with a practitioner who can actually hold that frequency of work.

you want to go and as regards to the modality itself go ahead yeah

Scott Britton (17:56.766)

Can I ask you, can I ask you a specific question on that? Because I think like, you know, I'm just reflecting on my own teacher. She, I would not call her a wealthy person at all. But she's incredibly wise and incredibly deep on her consciousness path. And I think she has like an abundance mindset. But like her reflect, her outer life might not reflect that. So

Brandon Epstein (18:20.204)

Mm-hmm.

Scott Britton (18:24.934)

Just with this particular example, can you, because I think it's like, okay, cool, I go get a teacher, but like, most of these teachers aren't wealthy or like, you know, there's kind of there's kind of like the, the material expression, but then there's like the deeper, like frequency stuff that you're talking about. Can you just highlight that distinction?

Brandon Epstein (18:26.998)

Yeah.

Brandon Epstein (18:42.4)

Mm hmm. Sure.

Yeah, I think it's the frequency of abundance, right? Of freedom. And if you're able to be in that emotional state, doesn't mean you need to have $10 million in the bank account. It just means that you're going to anchor yourself there. You feel abundance. It doesn't mean that you need to make the same amount of money that your client wants to make per se. But can you anchor yourself in that frequency of abundance, of having more than enough, of living in the state of a calm nervous system? Because ultimately, that's what they want, right? They don't want just the money. They want the feelings that the money is going to

give them, is feeling at ease, that nervous system that's calm, feeling like they can just be present for whatever they're doing. Does that resonate? Yeah. So I was more referring to like someone who's still living in this state of scarcity, because I've also worked with those practitioners as well. And it's like, they may be really good at healing different things. But if they haven't worked that out within themselves, it may be a struggle for them to take you there.

Scott Britton (19:24.092)

Yeah, yeah, definitely.

Scott Britton (19:43.708)

I remember hearing you talk about like one thing I was really interested in is when I listened to your Rogan episode, you talked about that fighter who had this belief that like he couldn't lose, right? And then he ended up losing. And, and then like, I was curious about like, what was the work required after that, right? Because I think a lot of people were probably like, well, I want to aspire to have that like,

Brandon Epstein (19:54.945)

Mm-hmm.

Scott Britton (20:13.082)

I can't lose thing, because then I'll be invincible. And then, you know, this was an interesting example of like, well, maybe there's actually something bigger than that. That's even more expansive and free.

Brandon Epstein (20:17.995)

Hmm.

Brandon Epstein (20:26.122)

Yeah. I don't have his notes in front of me, so I can't remember exactly what we transmuted, but the essence of it was this new, the old identity was I can't lose. And then that was shattered when he lost, right? So was like he had this attachment to not losing. And so then this immediately it was replaced with a new belief that, like,

I'm going to lose. Like, I'm going to lose anything I do. And so that was like, it was almost like the old belief was shattered and this new identity was forming around like the state of like,

insecurity, very, like very fragile in that state of like, who am I now that I've lost? And so what we did was we had him like, excess, accept his way through, okay, yeah, you are lose, you're gonna lose, like all that all the insecurities and fears are coming our from, we had him accept his way through that, to just process it somatically in his body, feel all the emotions that need to be felt almost like, I do this with some like people who've been to war, too. It's like processing the full PTSD of that experience.

Letting his body actually feel all the feelings that need to be felt and a lot of times this is this can be very volatile, right? sometimes it's they have to get out of pillow and They feel deep deep into it it's almost like an eruption of a volcano and they have to scream into the pillow and it's like a somatic release up the center line of all the chakras as it comes out of the back of her throw release To get it out. Sometimes it's tears and sometimes it's just like crying their eyes out. So a lot of times with those big events, it's like

There needs to be some type of big emotional somatic emotional release to then Rebuild the identity to go through the rebirth of okay now we want what do we want to believe to be true now, right and Essentially, we try to make it anti-fragile which is I believe When I do when I do my best the best possible outcome will happen for me I believe that everything's happening in my best interest and so we're no longer attaching ourselves to an outcome but rather attaching ourselves

Brandon Epstein (22:33.126)

to what's in our control because the only thing we can control is our focus and our choices. And so we want to surrender everything else because yeah, things could happen when you're at the highest level in business or anything like.

Yeah, there's going to be times where you're going to lose and that's a part of the game. And so you want to program yourself in this anti-fragile way where your self-esteem, your identity can handle those losses because it's not about, you're not like holding onto the last victory or loss to get your self-esteem, but rather you are believing that when you do your best, that's more than enough. And even if you lose, you're still more than enough. And

Even if you lose all your opportunities in the future, you're going to be okay. So there's like many layers of these different beliefs that have to be rebuilt. And that's kind of what I do with a guy like that. I rebuild his identity with these new subconscious beliefs that are aligned with what's actually in his control.

Scott Britton (23:30.11)

Besides the kind of like face, accept and replace process, there other ways that you reinforce this belief, like that new identity and belief system, like other practices and is there anything that like he does on his own without your guidance?

Brandon Epstein (23:49.229)

For sure. A couple of things. I think that using the law of reversibility is really important. And this is, was hijacked a little bit by, you know, the law of attraction and people getting a little confused about that. But really the law of reversibility is however you want to feel when you get, you know, when you get there.

Can you anchor yourself in that feeling now? And so spending time and meditation every day, feeling those feelings of how you want to feel when you think you're going to get to this place. And hopefully, and this has happened many times with fighters, you when they're going through camp with me, it's like, when you get to that place, it shouldn't be like, my God, I can't believe I made it. It should be more matter of fact, because you've been living that emotional state. Like Mike Tyson says, you have to be the champ before you become the champ. And so a big part of that process is training yourself to be in the emotional state,

what you want. Like, truthfully, everything that I've created, including being a Rogan and everything that's happened from it, it's just a byproduct of me living in that emotional state already for so long and just grounding myself into it every day going into meditation.

bringing myself into very deeply relaxed states, going through it, feeling the emotions of it and feeling what I want, right? It's not even so much about like the material things that are there because that doesn't really matter. It's more about, how do I want to feel? I want to feel abundant. want to feel.

I want to feel purposeful. want to feel like really busy working with the clients that I love. I want to feel like deep peace. I want to feel ease. I want to feel like I'm taking care of. want to feel like can take care of my family. All of those emotions. So there's that. And then on the other side of me doing this reprogramming process with my clients, I have them record all the new beliefs. So there's usually like a script that ends up coming out of this work where it's like, okay, I believe I'm more than enough. I believe.

Brandon Epstein (25:43.147)

You know, I have more than enough experience to be successful in my field. And so they have this script and I have them record a voice memo on their phone, reading this script out loud. And then they send it to me. I just put some alpha brainwave frequencies behind it and I create a custom meditation. And so we are the most receptive when we're just waking up in the morning and we're falling asleep at night because that's when we're in less beta brainwaves or more in, you know, that alpha theta state. And so I haven't listened to it at that time to continue to incept these

beliefs and anchor them into it. So it's a way of priming yourself for the day and then at night it's way of priming your subconscious mind to receive this and to yeah to fully step into it.

Scott Britton (26:25.672)

Nice, I love that. That's a really cool idea. believe there's also like, someone said this, like, I forget where, but it's like the resonance of your own voice is like particularly powerful. Like if you listen to like Brandon saying those things or like some affirmation tape versus like if you spoke it and or heard yourself speaking it, there's some kind of enhanced power there.

Brandon Epstein (26:36.394)

Mm-hmm.

Brandon Epstein (26:50.484)

Yeah, a lot of people they want me to do it. I'm like, no, the whole purpose is that you're going to do it because at first a lot of people don't like hearing their own voice because they don't have that relationship built with themselves. You know, they don't fully accept and love themselves. So when they hear their voice, they cringe. But that's actually a part of building that relationship and healing that relationship with themselves is listening to it. And after a while, people fall in love with it and they love to listen to it. And and that's a beautiful process because it's really like there's healing even in that being able to like receive the encouragement and the affirmation from yourself and actually receive those words instead of cringing and being like, I don't believe it. Because eventually you will because the subconscious learns through repetition. Like all this conscious stuff is complicated, but it's also really simple, right? Like we reprogram ourselves through acceptance, surrender, transmuting the belief. And so I'm to come back to that question you asked earlier about like, how do you choose to believe? It's the law of polarity.

if you read the book, the cabalian. Have you read that one? You would love it, bro. I'll send it to you after this. No, no, it's actually it's based off of like

Scott Britton (27:53.95)

No, sounds interesting. it about the Kabbalah?

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