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The Subconscious Reprogramming Method Used By Top Performers (Brandon Epstein)
Scott Britton
November 20, 2025
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“All the Zen proverbs are true. What you can't accept won't change. What you resist, persists. And usually it's like, if you have a vulnerability or an insecurity, you're trying to think your way out of it or avoid it. And I make that my clients go into it and feel it and accept it. And through the acceptance, you're able to actually process whatever blockages in there body and has some techniques that allow them to surrender that into the past and then it creates this open space where energy can't be created nor destroyed. So the same energy that was holding them back was creating these blockages. Now is the fuel source for reprogramming themselves. And so that's essentially the process we feel in the body. We accept it, we surrender it into the past, and then we transmute that belief to the opposite.” (00:09:10 in this cast)
Brandon Epstein is the author of The Success Code and an elite Mental Performance Coach who guides high performers, world-ranked athletes, and entrepreneurs in rewiring their minds for deeper peace, real power, and steady presence through subconscious belief work.
Me and Brandon have known each other for over a decade and after I recent saw him on Rogan, I had to have him on the show.
In this conversation, he lays out his entire methodology in a clear, accessible way. Not surface-level ideas about positive thinking but the actual step-by-step process he uses. He walks through the exact questions that reveal hidden beliefs, the somatic practices that move decades of stored energy in a single session, and why the Law of Reversibility works when positive affirmations fall flat. These are the practices that create lasting transformation.
This episode is sponsored by my book Conscious Accomplishment - How to Use Personal Achievement for Spiritual Growth.
If you’re looking to blend consciousness expansion while creating the material life you desire, pick up your copy today!
This episode is great for:
Entrepreneurs and business leaders experiencing stress, burnout, or the sense that they're forcing outcomes rather than flowing
People stuck in repetitive patterns
Anyone interested in subconscious belief work and practical methods for identifying and transforming limiting beliefs
Athletes or performers wanting to understand the mental/emotional game at elite levels
Ideas that really stuck out to me:
The method starts with emotional trigger tracking to expose hidden beliefs. When something stirs you, creates resistance, or tightens your system with anxiety, your body is pointing directly to the belief that’s running in the background. This first step is about noticing what bothers you emotionally and mentally so you can follow the thread back to its source.
The two-step process for transforming beliefs starts with awareness. You recognize the limiting belief through self-inquiry and emotional tracking. The second step is acceptance, which comes through physical release, followed by consciously installing new empowering beliefs through repetition and the feeling states that support them. You can’t think your way into new beliefs. You have to feel your way into them and practice the new neural pathways until they become automatic.
Success can come through force or through power. Many high performers reach the top by relying on willpower and pushing outcomes into place. They achieve material results but often leave the underlying subconscious patterns untouched, which keeps unnecessary suffering alive. Being successful doesn’t guarantee fulfillment. The deeper work is learning to move from forcing life to allowing it to flow.
The Law of Polarity determines what new belief to install. If the old belief was "I'm going to be poor forever," the new belief becomes "I'm going to be rich forever." You can't just say the affirmation and expect results. You have to first remove the old belief through acceptance and somatic release to create space. Only then can the new belief take form. The polarity principle works because everything has an opposite, and transformation happens by consciously moving to the opposite pole. The transmutation should always be the complete opposite of what was there before.
The Law of Reversibility works by installing new beliefs through the emotional states that match them. Once you know the belief you want to embody, you generate the feeling internally, and the external circumstances begin to align. The practice is simple. Close your eyes and visualize already having what you want, not from craving or lack but from the embodied sense of it being real. Ask yourself what it feels like to already be the person who carries that empowering belief. If you want confidence, you smile, stand tall, pull your shoulders back, and your subconscious registers the experience as real. It doesn’t distinguish between vividly imagined states and lived ones. By returning to the emotional frequency of the new belief throughout the day, you begin to rewire your neural pathways. With enough repetition, that feeling becomes your natural baseline.
Antifragile identity work builds beliefs around what you can actually control. When Brandon’s UFC fighter lost and his “I can’t lose” identity collapsed, the answer wasn’t to replace it with “I always win,” because that’s just as fragile. The new identity focused on internal standards, which are doing his best, trusting that life supports him, and concentrating on his choices and attention. From that place, worth stays intact whether he wins or loses. This is the movement from force to power, rooting identity in what’s yours to hold rather than in outcomes you can’t control.
The complete method works best with a guide who already holds the frequency you’re trying to embody. Brandon is clear that this is an energetic transmission. The practitioner has to live in the state you’re moving toward. If you’re working on abundance, your guide needs to operate from an abundant frequency with a calm system and no scarcity in their way of being, even if they don’t have millions. Brandon describes it as lighting your torch from someone else’s flame. Their flame has to be lit first. This is why he chooses clients who genuinely inspire him. That inspiration fuels the container and helps the somatic releases and new beliefs take root.
Our conscious mind can understand something on the surface but change does not happen until the subconscious accepts it and the body lets go of the old pattern. Effort and willpower reach only a small part of who we are. The rest is shaped by the emotional imprints we have never turned toward.
Brandon’s method goes directly to that deeper place. You feel what is present without running from it. You let your body show you the belief that has been shaping your experience. When that belief is accepted and released, something loosens.
There is space again. And in that space, a new way of being can finally take root.
- Scott
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Episode Transcript
Show Notes
00:00 - Reunion and Journey Beginning
01:15 - Understanding High Performance and Presence
04:48 - The Hidden Struggles of Success
07:09 - Breaking Free from Limiting Beliefs
11:08 - The Power of Acceptance in Transformation
14:59 - Replacing Old Beliefs with New Ones
20:11 - The Antifragile Mindset
23:15 - The Role of Somatic Experience in Healing
30:01 - The Intersection of Consciousness and Material Reality
32:02 - Manifestation and Synchronicity
35:43 - Building a Retreat Center and Personal Growth
54:11 - Creating a Healing Space for Leaders
55:32 - Sharing Wisdom Through the Success Code